Point of Sale Systems of the Future

Technology has been moving at an amazing avalanche pace. It continues to grow and develop faster than many companies can keep up with. We’ve come back to one of those lulls where companies are tightening their technology belt. It isn’t that these companies don’t appreciate the technology being launched; instead they’re waiting for the next round. Technology really does move in waves and businesses respond to these cycles. Advancements are made quickly, but it can take time to smooth out the problems that always arise with anything new. Businesses tend to watch new operating systems and software solutions closely before investing heavily in it. With the near release of Vista businesses are gearing back their IT budgets and preparing for the next wave.

The next year is going to be an exciting time especially since it’s been so long since Microsoft’s last Operating System Release. Each time I get nervous and remember back in the early days the trouble I got when I upgraded to DOS 4.0. Of course DOS 5.0 was close at hand and everything smoothed out. Still I wonder what new and exciting things that will happen. This power Microsoft yields over the entire Industry is well earned and no one with any respect for their accomplishments can deny Windows XP is all they said it would be (after numerous lawsuits, revisions, patches, updates and a whole lot of headaches). Today’s Windows XP is a lot different from the one they released so many years ago. A wonderful job has been done to make the application solid and secure with a wide range of features I really use. If we’re lucky Vista will only need one major service update to make it really good, but only time will tell.

The unfortunate side affect of Microsoft’s success is that their releases have a direct impact on the bottom line of a lot of IT companies. At certain times we experience this scary lull light the eye of a hurricane. On the bright side Vista is sure to super charge the IT Industry and generate revenue for a lot of companies outside of Microsoft.

So where does this whirlwind of waves hold for the future of retail software? Many companies are going to hold their budgets until Vista can prove itself. A small minority might venture to Linux and a brave few will dive into Vista with blind resolve. There are some software companies and software applications that have found a unique way to avoid the Operating Fears. Instead of developing software to run and be installed on multiple systems they’re finding Internet Technologies are allowing cross platform development people didn’t dream of five years ago. By developing software that runs through a web browser programmers can focus on writing their software to match standards created by the W3C. Instead of tying themselves down to one operating system they open themselves up to almost all of them.

As Internet Technologies continue to advance we’re going to find the spiral of technology spending will no longer rely so heavily on the releases of specific operating systems, but instead on a set of existing standards created by the W3C. Point of Sale Systems are one of the most common types of computer systems used in business. By leveraging the power of Internet Technology companies are finding software applications that are multi-platform, require no installation and provide dedicated back up services in addition to a wide range of other benefits Hosted Applications can provide.

How Google Posts Could Affect the Future of SEO

Over the past few months, Google has undergone a few exciting changes. Penguin 4.0 had its final phase rolled out, meaning it’s now in real time. The search engine is also displaying official Twitter profile feeds for entities to all English searchers worldwide.

There is a clear emphasis on providing current content to users, so searchers receive the most up-to-date and relevant results first. Google is now taking a further step towards providing real-time updates by introducing Google Posts, also referred to in the past as Your Podium on Google.

This “experimental new podium” will allow individuals and businesses to produce content directly on the search engine. When people search for a particular business or name, the content will appear highly ranked in the search results. In a way, it seems to be the new Google+ for brands and celebrities.

How Does It Work?

Google has been relatively quiet about the new feature, but it has been experimenting with it for some time. Back in January of 2016, it was released as a way to allow political candidates the chance to post lengthy debate rebuttals.

The aim is to give people the opportunity to hear from the companies and people they care about directly. At this stage, it’s on an invite-only basis and only verified individuals and organizations will be able to use the feature.

Those with an invite will be able to communicate directly on Google via images, videos, and text. The process of creating content is meant to be quick and straightforward, much like on social media. Once you’ve published your piece of content, it will become instantly visible in search results related to your name or that of the organization you represent.

Entities also get their own profile, which looks much like it would on your average social media page. It displays a profile photo above your name, over what appears to be a cover image, along with your post feed.

Clicking on one of the posts opens up a dedicated full-screen web page displaying the full text and accompanying images. You are also able to share the posts on popular social networks quickly. All you have to do is click on the social sharing icon to share the post directly on Facebook, Twitter, Email, or Google+.

It looks much like the carousel Twitter profile feeds we can currently see on Google, with a card-like format. However, while you can share the content, you are presently unable to like or comment on it. These options may be something that will be introduced in the future, as it is currently in its very early stages.

We know Google has struggled in the past with the development of its own social network; only time will tell if this new platform will pan out any differently than Google Buzz and Google+.

Manage a One-Way Content Feed

For Google users, the new feature will allow them to receive up-to-date information straight from their favorite brands and people. But what will it mean for public figures and organizations? Well, it puts a one-way content feed that is built directly into the top of the search results pages entirely in their control.

The fact that the feature is not available to just anyone helps to instill a sense of trust. Google verifies all individuals first, so you know the information and messages are coming up are all from a trustworthy source.

There are various ways you can benefit from the new feature, now that you have a podium on which to reach your customers instantly. Users will be able to access the content you put out directly from the search pages, without having to navigate any other links. They will see all of this, even if they only type in your name.

You get a chance to introduce relevant content into Google, increase user interactions through the use of text, images, and videos, and encourage social sharing. Increased engagement will also help you to increase conversion rates. Since you know the reader has specifically searched for you; there’s a higher chance that they will be interested in what you have to say.

You can instantly publish lightweight content with fast loading results, much like in social media. However, the fact that you get a dedicated web page means you have a bit more control over the amount of information you post and the correlating images.

What Does This All Mean for SEO?

With brands and individuals being offered the chance to directly control the content that comes up on Google when you search for their names, you can see some pretty significant implications for both organic and paid brand searches.

The carousel comes up below the paid ads, but above the organic listings, so it features prominently in the results. If you do it right, there is a lot to gain. While it may take clicks away from your other results, it could end up saving you money you would otherwise have spent on pay per click ads.

You just need to make sure that you take full advantage of the opportunity and include links within the posts that lead your users back to your website. Since we’re talking real time, it’s the perfect way to draw attention to any current sales or promotions you are running and thus increase conversions.

As we said, it essentially puts you in the driver’s seat. You get to steer the content in the direction you want, so you could even use it to distract users from any negative bits that appear in your branded search results.

While the feature is currently invite-only, you can join the waitlist if you are a public figure or represent a brand or business. While we are yet to see how this new feature will play out, it’s worth joining the waitlist to find out.

It’s a great opportunity to control the first thing people see when they Google your name, so take full advantage of it. One day it could become a very powerful and useful tool for you to deliver your desired content straight to the consumer.